Price check
| Tool | Pricing | Platform coverage |
|---|---|---|
| DM IQ | $0 free, then $24/mo (billed annually) | 19 platforms included on every paid plan |
| Buffer | Free plan, then from $5/mo per connected channel | Scales up per channel — 4 channels is $20/mo for scheduling alone |
| Later | No free plan — 14-day trial, then ~$18.75–$82.50/mo | 7 networks |
| Hootsuite | Plans start around $99/mo, no meaningful free tier | Confirm current list on Hootsuite's pricing page |
| Metricool | Free plan, then from €16/mo (Starter) | Instagram, X, TikTok, Facebook, YouTube, plus more on paid plans |
Competitor pricing from official pricing pages, retrieved July 2026. Plans change — confirm on each provider's site. Full breakdowns: Buffer, Later, Hootsuite, Metricool.
FAQ
DM IQ's free plan covers 100 users per month with access to all 19 channels, and Pro is a flat $24/month billed annually — no per-channel fee. Buffer's per-channel pricing ($5/mo per channel) adds up as you connect more networks; Later has no free plan at all.
No. DM IQ's Pro plan is a flat $24/month billed annually and includes all 19 channels — connecting more platforms doesn't raise the price the way Buffer's per-channel model does.
DM IQ's free plan (100 users/month, 3 active workflows) includes access to all 19 channels — you're limited by usage volume, not by which platforms you're allowed to connect.
Hootsuite's plans start around $99/month with no meaningful free tier, aimed at enterprise budgets. DM IQ starts free and its Pro plan is $24/month billed annually — see the full comparison on the DM IQ vs Hootsuite page.