Side by side
| Feature | DM IQ | Metricool |
|---|---|---|
| Pricing model | Free at $0, Pro at $24/mo billed annually, Enterprise at $399/mo. | Free plan, then paid from €16/mo (Starter). |
| Free tier | Yes — 100 users per month and 3 active workflows. | Yes — 20 posts per month, 1 brand. |
| Comment-to-DM automation | Yes — a keyword comment triggers a public reply plus a private DM in seconds. | No comment-to-DM lead automation. |
| AI lead qualification | Yes — AI asks need, budget, email, and phone, then saves a CRM-ready record. | AI post-writing helpers; no DM lead qualification. |
| Post scheduling | Yes — built-in scheduler for Instagram, TikTok, LinkedIn, and YouTube, up to 2 years ahead. | Yes — scheduling plus a strong analytics/reporting suite. |
| Supported channels | Instagram automation, plus scheduling to Instagram, TikTok, LinkedIn, and YouTube. | Instagram, X, TikTok, Facebook, YouTube, plus more on paid plans. |
| Meta / platform compliance | Official Meta Instagram Messaging API — messages opted-in users only. | Official API integrations. |
| Best for | Creators and teams running comment-to-DM lead funnels with scheduling in one tool. | Marketers who live in analytics and reports across networks. |
Metricool pricing and feature data from Metricool's official pricing page, retrieved July 2026. Plans change — always confirm on their site.
Where they differ
Metricool's strength is measurement: competitor benchmarks, ad reporting, and multi-network analytics around its scheduler. DM IQ's strength is conversion: the comment on a post becomes a DM conversation, the AI qualifies the lead, and the result is a structured record with CRM handoff.
Both have free plans. Metricool's paid tiers start at €16/mo for the Starter plan; DM IQ's Pro is $24/mo billed annually and bundles the scheduler with unlimited automation workflows and 10,000 users per month.
If you report on many networks (including X and Facebook), Metricool is the better dashboard. If Instagram is where revenue starts, DM IQ turns that engagement into lead data instead of just charting it.
FAQ
Yes, when your goal is lead generation rather than reporting. DM IQ schedules to Instagram, TikTok, LinkedIn, and YouTube and automates comment-to-DM lead capture with AI qualification. Metricool is the better choice for deep multi-network analytics and ad reporting.
Metricool's free plan covers 1 brand and about 20 scheduled posts per month, focused on publishing and analytics. DM IQ's free plan covers 100 users per month and 3 active automation workflows, focused on comment-to-DM lead capture.