Instagram lead qualification
A comment, story reply, DM, or mention starts the conversation. DM IQ asks the questions you'd ask by hand — need, budget, timeline, contact — scores their intent, and saves a clean, CRM-ready record. No forms, no manual triage.
leads qualified automatically
answers saved as structured data
Instagram actions that can start a flow
lines of code to launch
How it works
A comment keyword, story reply, or DM starts the flow the moment someone shows interest — not hours later.
The AI agent asks need, budget, timeline, and contact details — the same questions your best rep would ask by hand.
Every answer becomes a structured record. High-intent leads are scored, tagged, and handed to a human with full context.
Triggers
Qualification only works if it starts at the exact moment someone shows intent. DM IQ listens to every place that happens on Instagram.
Someone comments your keyword and DM IQ posts a public reply plus a private DM within seconds. Match on any keyword, all of them, an exact phrase, or every comment on the post.
A reply to your story is one of the highest-intent signals on Instagram. It opens the qualifying conversation immediately, while the story is still on their mind.
An inbound DM — cold question, price enquiry, or a click through from an ad — starts the same qualification flow instead of sitting unread in the inbox.
Being tagged in a story or post is an opening. DM IQ can pick it up as a trigger and turn the mention into a qualified conversation.
Setup
Link your Instagram professional account through Meta's official Instagram login. DM IQ runs on the official Instagram Messaging API — no password sharing, no browser automation, no risk to your account.
Choose comment, story reply, DM, or mention, then set the keywords and whether the flow covers all posts or specific ones.
Define what to ask — need, budget, email, phone, or anything else — and choose the record the captured answers are written to. Most flows go live in minutes.
Why DM IQ
Every comment and DM gets a reply and a qualifying question in seconds, day or night — no lead waits and none slip through.
Define need, email, phone, budget, date, city, or product choice. The agent asks them conversationally, one at a time.
Each conversation becomes clean, structured fields your team can search, filter, and sync straight to your CRM or database.
The highest-intent replies are tagged and routed to your team with the full transcript, so a person steps in only when it counts.
A lead that isn't sales-ready is not a dead end. The conversation is still saved with whatever it captured, so browsers, wrong-fit enquiries, and not-yet buyers stay searchable and filterable instead of disappearing from the inbox.
DM IQ only messages people who engaged first — a comment, a story reply, a mention, or their own DM. It runs on the official Instagram Messaging API, which structurally cannot message a stranger.
FAQ
Instagram lead qualification is the process of sorting the interest arriving in your comments, story replies and DMs into people worth a sales conversation and people who aren't ready — before a human spends time on it. An AI agent asks the questions a salesperson would (need, budget, timeline, contact details), scores intent, and passes only sales-ready leads to a person. DM IQ does this automatically and saves every answer as a structured record.
Four: a comment on a post or reel, a reply to your story, an inbound direct message, and a mention. Comment triggers can match any keyword, all of your keywords, an exact phrase, or every comment on a post, and each flow can be scoped to all posts or only specific ones.
An Instagram professional account — a business or creator profile, since Meta's messaging permissions are not available on personal accounts. You connect it through Meta's own Instagram login screen; DM IQ authenticates via the official Instagram Messaging API, so no password is shared and nothing logs into your account on your behalf. A linked Facebook Page is not required. After that you pick a trigger, write the questions, and choose where captured answers are saved.
Not through the official API, and DM IQ does not try. It only messages people who opened the door first by commenting, replying to a story, mentioning you, or sending a DM. Tools that message strangers do it by logging in as you, which is what triggers action blocks and account restrictions — the exposure sits with your account, not the vendor's.
Yes. The Free plan is $0 and covers 100 users per month with 3 active workflows, which is enough to run a real comment-to-DM qualification flow end to end. Pro is $24/mo billed annually when you outgrow it.
When someone comments a keyword, replies to a story, or sends a DM, DM IQ opens a conversation and asks the qualifying questions you define. It captures each answer, scores the lead's intent, and saves a database-ready record — all without you touching the inbox.
No — it removes the manual triage. DM IQ handles the repetitive first-touch questions and filtering, then routes qualified, high-intent leads to a human with the full conversation, so your team spends its time only on people ready to buy.
Whatever you choose to ask — commonly name, email, phone, budget, timeline, city, and product interest. Every field is stored as structured data on the lead's record, ready to search, filter, or sync to your CRM.
No. You build the flow without code: pick the trigger, write the questions to ask, and choose where the captured data is saved. Most flows go live in minutes.