What you get
Instagram, TikTok, LinkedIn, YouTube, Ghost, Shopify Blog, beehiiv, and 12 more channels appear on the same calendar — no switching tabs to see what's going out where.
Map seasonal campaigns, launches, and evergreen content in one sitting instead of scheduling week by week.
Move a post to a different day or channel without rebuilding it — the content stays intact, only the timing changes.
See at a glance which weeks are packed and which channels have gone quiet, so your posting cadence stays consistent across all of them.
See the full channel list on the 19-platform scheduler page, or the core scheduler overview for Instagram, YouTube, TikTok, and LinkedIn.
Choosing a tool
Almost every tool in this category will show you a month grid. The differences that matter show up in week three, once the plan meets a real posting schedule. Five questions worth asking before you commit to one:
A calendar built in Sheets, Notion, or Airtable holds the plan but cannot push the post. If the tool does not connect to the channel itself, someone still has to be awake at 7pm to hit publish.
Most calendar tools stop at the big social networks. If your week includes a Ghost article, a beehiiv issue, and a TikTok, a social-only calendar shows you a third of your content operation.
Rescheduling is the thing you do most. Dragging a scheduled post to a new day or duplicating it to another channel should carry the caption, media, and settings with it.
Week-by-week queues are fine for reactive posting and useless for a launch or a seasonal campaign. DM IQ's calendar takes scheduled content up to two years out.
The point of a calendar is the glance. If you have to open four tabs to reconstruct the week, the calendar is decoration.
The grid
A social-only calendar hides the half of your content operation that takes the longest to make. These all sit on the same grid, colour-coded by channel:
Instagram, TikTok, LinkedIn, YouTube, Pinterest, Bluesky, Mastodon, Tumblr
Ghost, Shopify Blog, Webflow CMS, WordPress.com, Blogger, Dev.to, Hashnode
Vimeo, Dailymotion
beehiiv, Kit
Planning the TikTok side specifically — posting cadence, content pillars, and a weekly template to fill in — is covered on the TikTok content calendar page. Come back here when you want that plan running next to everything else you publish.
FAQ
All 19 supported channels — social, blog/CMS, video, and newsletter — appear in the same calendar view, so you can see everything scheduled across your whole content operation at once.
Up to two years. That's enough runway to plan an entire year's seasonal campaigns, product launches, or editorial calendar in one sitting.
Yes. Drag a scheduled post to a new date or duplicate it to another channel — the caption, media, and settings carry over, so rescheduling doesn't mean starting from scratch.
All of it. Ghost, Shopify Blog, Webflow CMS, beehiiv, and Kit sit on the same calendar as Instagram, TikTok, and the rest — it's one content calendar, not a social-only one with everything else bolted on separately.
That is what this calendar is for. TikTok sits on the same grid as Ghost, Shopify Blog, Webflow CMS, beehiiv, and Kit, so a launch week reads as one row of work instead of four disconnected tools. Most calendar tools are social-only and leave the blog and newsletter side in a separate spreadsheet.
No, and keeping them separate is what causes the gaps. One calendar across all 19 channels is what makes it obvious that TikTok has three posts this week and LinkedIn has none. If you want the TikTok planning structure itself — cadence, content pillars, a weekly template — that lives on the TikTok content calendar page.
For planning, often yes — a spreadsheet is free and infinitely flexible. It breaks on two things: it cannot publish, so every scheduled slot still needs a human at the right minute, and it does not know what you already scheduled, so it drifts out of sync with reality within a couple of weeks.