Side by side
| Feature | DM IQ | Inrō |
|---|---|---|
| Pricing model | Free at $0, Pro at $24/mo billed annually, Enterprise at $399/mo. | Free plan, then Pro from €12.99/mo for 500+ contacts. |
| Free tier | Yes — 100 users per month and 3 active workflows. | Yes — limited contacts. |
| Comment-to-DM automation | Yes — a keyword comment triggers a public reply plus a private DM in seconds. | Yes — auto-converts comments and story replies into DM flows. |
| AI lead qualification | Yes — AI asks need, budget, email, and phone, then saves a CRM-ready record. | AI-assisted DM conversations; lighter on structured lead capture. |
| Post scheduling | Yes — built-in scheduler for Instagram, TikTok, LinkedIn, and YouTube, up to 2 years ahead. | No built-in post scheduler. |
| Supported channels | Instagram automation, plus scheduling to Instagram, TikTok, LinkedIn, and YouTube. | Instagram only. |
| Meta / platform compliance | Official Meta Instagram Messaging API — messages opted-in users only. | Meta Tech Provider. |
| Best for | Creators and teams running comment-to-DM lead funnels with scheduling in one tool. | Solo creators who want simple Instagram DM flows at a low price. |
Inrō pricing and feature data from Inrō's official pricing page, retrieved July 2026. Plans change — always confirm on their site.
Where they differ
Both tools are Instagram-first and Meta-compliant. The difference is what happens after the DM opens: Inrō focuses on conversational flows, while DM IQ treats each conversation as lead capture — the AI asks need, budget, email, and phone, and every answer lands as a structured record your team can filter and follow up on.
Inrō stops at the conversation; DM IQ also plans the content that starts it. The built-in scheduler publishes to Instagram, TikTok, LinkedIn, and YouTube up to two years ahead, so the trigger post and the DM funnel live in one workspace.
On price, both have free tiers. Inrō's Pro starts at €12.99/mo for 500+ contacts; DM IQ's Pro is $24/mo billed annually for 10,000 users per month with unlimited workflows and CRM handoff included.
FAQ
Yes — DM IQ covers Inrō's comment-to-DM and story-reply triggers on Instagram, then adds AI lead qualification, structured CRM-ready records, form-based lead capture, and a multi-channel scheduler for Instagram, TikTok, LinkedIn, and YouTube.
Both have free plans. Inrō's Pro starts at €12.99/month for 500+ contacts. DM IQ's Pro is $24/month billed annually and covers 10,000 users per month, unlimited workflows, the 2-year scheduler, and CRM handoff.