How to Automatically Share Blogger Posts to Social Media

Option 1: a trigger service (IFTTT, Pabbly Connect, Make, Botize)

Most search results for this question are recipes for one of these services. The pattern is always the same: a Blogger trigger fires when a new post is published (or the service polls your blog's feed), and an action creates a social post with the title and link. IFTTT has a ready-made applet that shares new Blogger posts to several networks, Pabbly Connect and Botize publish step-by-step workflows, and you can even buy a prebuilt Make.com blueprint.

These recipes are cheap and quick to set up, and for a single Facebook Page they are often enough. The trouble starts when you rely on them. The trigger fires after the post is live, so every network gets the same title-plus-link post at the same moment. There's no caption written for the platform, and no way to post on LinkedIn on Tuesday morning and Pinterest on Saturday. And because the chain spans Blogger, the automation service and each social API, a revoked Google token or a renamed account breaks it silently. You only notice when your feeds have been quiet for three weeks.

• Fires after publish: identical generic post on every network, at the same minute.
• One recipe per network is common, so five channels means five things to maintain.
• Failures are silent: an expired connection just stops the shares.

Option 2: an RSS reposting tool

Every Blogger blog publishes a feed at /feeds/posts/default, and reposting tools watch that feed and post each new item for you, sometimes with an AI-written caption. It's a cleaner setup than a chain of recipes: one tool, one feed, several networks.

It's still reactive, though. The tool has never seen your content plan, so all it can do is announce the post once, when the feed updates. There's no follow-up post a few days later, no coordination with everything else you're publishing that week, and no say over the order things go out. For a blog that publishes once a month, that's fine. For a blog that's meant to bring in readers, a single announcement wastes most of the article's reach.

Option 3: publish the Blogger post and its promotion from one calendar

The third approach flips the order. Instead of waiting for Blogger to publish and then reacting, you put the article and its social posts on the same calendar before anything goes out. DM IQ connects to Blogger with your Google account and publishes through the official Blogger API, so the article itself is a scheduled item: give it a title and body, choose the blog, and it publishes to Blogger at its slot, with its promo posts lined up around it.

Because the social posts aren't generated from a feed item, you write each one for its network. You get a short hook and hashtags for Instagram, a longer take for LinkedIn, an image pin for Pinterest. The built-in AI caption generator drafts these for you to edit. You also decide when each one goes out, up to two years ahead, instead of everything landing at the same minute.

Two practical details from how the Blogger connection works. Blogger's API has no media upload, so images attached to a scheduled post are embedded from DM IQ's storage by URL rather than copied into Blogger, and videos go in as an HTML5 player. And a post with no title and no text is refused rather than published as an empty "Untitled" page, so a half-finished draft can't go live by accident.

• Blogger post scheduled and published through the official Blogger API, Google sign-in.
• Social posts written per network, not a copied title and link.
• Images embedded by URL, video as an HTML5 player, empty posts refused.

Where each option can post (and an honest gap)

Destinations matter more than features here. Trigger services like IFTTT and Pabbly reach Facebook Pages and X, which is where most of their Blogger recipes point. DM IQ does not publish to Facebook or X. Its eight social networks are Instagram, TikTok, LinkedIn, YouTube, Pinterest, Bluesky, Mastodon and Tumblr, alongside blog, video and newsletter channels, 19 in total.

If Facebook and X are where your readers are, a trigger recipe is the right tool and you should use one. If your audience is on Instagram, LinkedIn, Pinterest or Bluesky, or you also publish to a newsletter like beehiiv or Kit, planning everything in one calendar covers it without a chain of recipes. Plenty of bloggers run both: a one-line IFTTT share to X, and planned, platform-native posts everywhere else.

A promotion sequence that works for a Blogger post

Whichever tool you use, one announcement is the weakest way to promote an article. A simple three-step sequence gets more out of every post without much more work, and it's easy to set up when everything is on one calendar:

• Day 0: the article publishes to Blogger, with launch posts on your two strongest networks.
• Day 2-3: one useful quote, stat or tip from the article as its own native post, linking back.
• Day 7: a re-angle (the mistake, the lesson or the before/after behind the post) on a different network.

Frequently asked questions